From innovative ideas to successful products.
A curated selection of projects.
Slim
Decanter
As its name suggests, Slim Decanter is the first decanter as narrow as a wine bottle. This is possible due to the fact that it is designed to be used in two different positions: a horizontal position where the aeration surface is maximized, and a vertical position for serving and storing. Design challenges I faced included stability when horizontal, the right capacity for one-handed use, and an opening that is easy to pourfrom. After multiple iterations, the final design resulted in this captivating organic shape.
Year: 2022.
Client:
Ichendorf.
I Delivered:
idea, design development, production supervision.
Kiwi
Soap Dispenser
Helsinki based brand Happy Sinks asked me to create a soap dispenser that prevents drips around the sink. After a few tests and hypotheses, finally Kiwi was born. The goal and challenge of the design process was to ensure that this dispenser had proportions and dimensions carefully adjusted to sit neatly on the edge of any sink. Though not initially planned, its resemblance to the New Zealand bird inspired its name.
Year: 2024.
Client:
Happy Sinks.
I Delivered:
design development.
Konna
Fruit Fly Trap
Konna is a compact fruit fly trap made from UPM wood composite. Its bait system, using cider vinegar and liquid soap, attracts flies in, trapping them on the soapy surface. My goal was to create a functional product with a touch of irony. For usability, I designed it in two parts that are easy to assemble and clean. Working with injectionmolded wood composite biomaterials was a particularly insightful experience.
Year: 2022.
Client:
Happy Sinks.
I Delivered:
design development.
Filo
Tracker
Filo is one of the pioneering Bluetooth trackers, arriving before major brands like Apple. As the designer, my goal was to create a compact device with a bold identity and a replaceable battery, still a unique feature on the market. This design choice was key to ensuring long-term use and sustainability. The tracker integrates seamlessly with a simple app, helping you keep track of what matters most.
Year: 2018.
Client: Filo Srl.
I Delivered:
design development, logo design, production supervision, press management.
the
CityRadio
CityRadio is a portable bluetooth device that allows you to listen to radio stations of different cities in the world discovering new music, languages, and travelling with your imagination. By acting on front magnetic keys you can move to different cities, while the upper keys allow you to navigate through the stations of the chosen city and save some favourite frequencies.
Year: 2019.
Client: Palomar.
I Delivered:
idea, design development, production supervision, graphic design, press management.
Art Charts
for Palomar
Italian brand Palomar asked me to design a collection of felt posters that somehow represented a series of museums. During the research, my output focused on the concept of a mind map, and I tried to create, with a simple and easily implementable idea, what I later called Art Charts. The idea is to represent the labyrinthine nature of museums, capturing the idea of exploring and getting lost, along with the random nature of discovery. These posters display the path and content of 5 selected initial museums.
Identity
for Verifa
I led the transformation of Verifa’s brand identity, beginning with a logo designed to embody the concept of "continuous." This project included crafting a distinctive wordmark logotype, selecting vibrant colors, and establishing guidelines for typography and imagery. The result was a friendly and dynamic brand image that reflects the essence of the Helsinki-based company.
Done Robotics
Identity
In shaping Done Robotics' visual identity, I conceived a dynamic logo and foundational brand elements. The logo, embodying modularity and movement, reflects the startup's foundational propositions.
Phil
the bottle
Phil the bottle is the City Bottle that chooses free water, offered by the drinking fountains to be found in cities, in parks and gardens, in squares and along the streets. On the back of each bottle there is a list of the city’s drinking fountain locations, where the bottle can be filled.
Year: 2018.
Client: Palomar.
I Delivered:
idea, design development, production supervision, graphic design, press management.
777 Pro
Two-way radio transceivers are still indispensable in several situations. I was asked to design the smallest line in the world. The form consists of clean timeless geometries and favours the display's information as central element.
Year: 2018.
Client: Midland.
I Delivered:
design development.
Red Dot Award
Winner 2020
Intercom
plug&play
A device that allows bike riders to listen to music, make and receive phone calls, talk to the passenger. Thanks to its small size the installation on the helmet is clean and non-invasive, a simple button on the left side will ensure full control of the functions while the speaker and microphone stay hidden inside the helmet. The aerodynamic design rotates around the central Midland logo.
Year: 2018.
Client: Midland.
I Delivered:
design development.
Lucetta
Magnetic Bike Lights
Lucetta is an innovative set of magnetic bicycle lights, a product concept entirely of my creation. The lights, white for the front and red for the rear, attach easily to various parts of a bike and switch on or off with a click. Once the destination is reached, they can be removed and linked together for storage. I developed prototypes and supervised both engineering and production to ensure the final product met my vision. Lucetta became a global bestseller.
Year: 2015.
Client: Palomar.
I Delivered:
idea, design development, engineerings and prototyping, interaction design, video direction, press management.
German Design
Award Gold 2016
Compasso d’Oro
Winner 2016
Products and Packaging
for Redesign Happiness.
I was tasked with designing a line of high-quality candles and their entire visual identity around the concept of Happiness. The result is these candles that measure the time dedicated to meaningful things. The entire product and packaging design revolves around an elegant and modernist graphic, providing space for a hierarchy of key concepts, and playing on the idea of measurement, randomness, and modularity.
Kitchen
Sink Mat
I was tasked with designing a modular silicone mat that could form a pattern to fit various spaces. It needed to be easy to clean and visually complement a modern kitchen. During the design process my goal and challange was to create a structure that could hold the pieces together when connected and be endlessly modular, yet never appear unfinished.
Year: 2021.
Client: Happy Sinks.
I Delivered:
design development.
Motion Radio
I was tasked by Midland to design a headset for helmets used in outdoor and extreme sports, like biking, kite surfing, and climbing. My research focused on easy interaction and simple mounting. As often the case, initial conceptual drafts were crucial for establishing the project’s foundations with the team, allowing us to keep a wide view and avoid diving too narrow too quickly, considering all use cases and stakeholders involved.
Year: 2016.
Client: Midland.
I Delivered:
research, idea, initial design development, initial UI.
Vesi Set
With a slightly asymmetrical silhouette, the Vesi Carafe was designed to be a smooth and useful addition to any table for water or juice. The glasses come in two sizes and share the same soft and yet geometric design of the carafe’s base.
Year: 2018.
Client: Ichendorf.
I Delivered:
design development.
Kielo
Vases
Kielo Vases were designed with the intention of creating fluid and mysterious shapes. The narrow and wide openings allow you to insert rows of flowers while the bases resemble a fluid volume weighed down by gravity.
Year: 2018.
Client: Ichendorf.
I Delivered:
design development.
Alpha Beta Gamma
A self-assembling sculpture in Carrara marble. Three marble blocks may be arranged in an infinite number of ways, so as to build small constructions for the home. This work - closer to art than design - was exhibited at Triennale Design Museum VII edition, curated by Silvana Annicchiarico and Beppe Finessi.
Year: 2015.
Self Production.
Linna
Mirrors
These mirrors were inspired from metaphysical architecture, castles, old windows. Two colourful bands are printed between the glass and the reflecting layer, creating perspective effects. Available in a number of different sizes, shapes and colours that can be hung individually or arranged in a cluster.
Year: 2017.
Client: Eno.
I Delivered:
design development.
Crumple City
Maps
Back in 2010, and for a few years after, we still traveled using paper maps. They were tricky to fold, tore easily, and would get damaged in the rain. One day, while in Berlin, I had an idea: what if maps could be crumpled and stuffed into your pocket instead of having to fold them? I went searching for the best material, created a prototype, and eventually presented it to the brand Palomar. The project became a huge market success. We developed maps for over 50 cities and around one million of units were sold worldwide.
Year: 2010.
Client: Palomar.
I Delivered:
idea, design development, visual direction, cartography design, direction, press management.
