Good ideas start with good questions. I collaborate with teams and users to explore new possibilities, using tools like sketches, moodboards, market research, brainstorming, and generative AI to bring innovative products to life.

This is the core of my experience: turning ideas into real products. I use 3D modeling as the main tool and physical prototypes to refine forms, test ideas, and develop production-ready solutions. By working closely with engineers and manufacturers, I bring together goals, constraints, and ideas to create forms that are both functional and appealing.

Understanding and empathizing with the people who use a product is key to making it successful. Even a small group of users, with honest and open communication, can help guide a project in the right direction and create a lot of value.

A product can express its personality and identity within a catalogue and brand. Over the years, I have focused on ensuring consistency in design choices, including color, visual language, functions, and price hierarchy. I have also contributed to aspects of brand and visual identity beyond industrial design, such as creating graphics and logos, co-creating packaging, and directing photographers.