Crumpled City ~
For centuries, maps have been tools for traveling, discovery and adventure. Crumpled City maps are extremely light yet very strong, and 100% waterproof. Designed to be stored without folding, the maps can be scrunched up or rolled into a ball. At the core of the design is a gesture game, enabling users to crumple a document – an act that may be considered taboo. Yet the act is liberating and enjoyable, especially with when the user does not wish to dispose of the map but in fact wishes to retain and reuse it. This ongoing project was an instant hit. Palomar has created maps of more than 50 cities across the globe, along with an illustrated children’s collection and some astronomy maps. Concept and creative direction by Pizzolorusso. Packaging identity by Alvvino.